Infographics: Definition, Uses, and Types

In virtually every industry, infographics have exploded in popularity, from digital marketing and public relations to schools and classrooms. When it comes to increasing engagement and capturing your audience’s attention, infographics are highly effective. Today, infographics are being used anywhere to communicate complex information in a visual way.

It is no wonder that infographics often become the main option in the process of delivering information since, with their visual content, infographics containing a summary of data and information can more easily convey messages to the public. Basically, the more attractive and good the infographic’s design is, the greater the possibility that the content will receive a positive response from the audience.

To get to know more about infographics, uses, and types, you can dive into our post to find the information. Here you go!

Definition of Infographic

By definition, an infographic is a means to convey data that is combined with images and explanations of data presented graphically. In other words, infographics are a visual representation of any kind of information or data.

According to Arimétics, infographics are representations of information in graphical form designed to make data easy to understand at a glance. It aims to present the information in a simpler way and to make people more understanding of the topic being discussed at once.

It is known that infographics are one of the communication techniques that are currently being developed. Today, infographics are widely used by almost all professionals in institutions and companies. Due to its speed in implying concepts through graphics and illustrations, the audience should not have to read the whole text that is explained.

Thus, using infographics in a presentation is a great, smart way to convey information. Of course, the visual objects presented in infographics can make it easier for readers to capture and understand the topic explained.

In a journal entitled “Desain Infografis Sebagai Penyajian Data Menarik,” it is explained that the infographics can be used and applied to any kinds of presentations, annual reports, blogs, research content, and newsletters. Many people argue that infographics are the most effective way to explain stories that are too boring to put into words.

The journal also explains that the term “infographics” refers to a graphic of information created by a designer by combining the realms of news and computer or digital software. Of course, this way aims to explain the topics in the form of information that cannot be presented by text and photos.

In simple terms, infographics are visual representations of any kind of information or data that have been created with visual elements. The ease of infographics attracting audience interest is also one of the advantages of infographics compared to other information delivery models.

Uses of Infographics

The use of infographics has become increasingly popular over time. An individual could find infographics’ contents on any platform, e.g., on news sites or social media platforms. The main reason why infographics are popular and many people use them is because they can communicate complex information in a visually appealing way. Thus, infographics are a precious tool to use for visual communication.

The most visually unique and creative infographics are often very effective at grabbing an audience’s attention. Keep in mind that the visuals in an infographic must be more than an organized collection of objects.

According to, there are several reasons why infographics are very important for various purposes of delivering data and information:

    • Illustrate data

There is no doubt that infographics are a great tool for conveying complex data to an audience. Why? It’s because infographics commonly present facts, statistics, and figures visually using graphs, charts, and other graphics tools.

    • Simplify complex subjects

In addition to illustrating data, infographics could also be a smart tool for delivering concepts with the help of visual cues and illustrations.

    • As a Comparison

Infographics can also visually compare two or more things that are the topic of discussion.

    • Create awareness and interest

Since the concept is very easy to understand, the use of infographics can also generate audience interest in the topic being discussed.

    • Summarize longer content

The presence of infographics has changed the content of long-form videos, blog posts, and reports to be more concise, simpler, and easier to understand.

Types of Infographics

Generally, infographics are a useful and helpful medium in almost any industry. According to, there are six types of infographics in terms of their use. Here are they:

1) Infographics for marketing

In marketing, infographics are commonly used to build brand awareness and also increase engagement among audiences on important topics for the company.

2) Infographics for consulting and freelancers

Infographics used for consulting and freelancers are usually used to visualize project timelines. It also simplifies new or industry-specific topics for their clients.

3) Infographic for small business and entrepreneurship

For entrepreneurs, infographics play effectively to reach new audiences. These also increase brand awareness of the products produced by small businesses and entrepreneurs.

4) Infographics for government

The governments also use infographics to convey information in the form of statistics and census data. Infographics in the government are also used to disseminate useful health information like vaccine infographics that promote accurate vaccine information.

5) Infographics for non-profit organizations/ companies

In general, non-profit organizations use infographics to promote events and increase awareness of their cause. These can also be used to show fundraising efforts.

6) Infographics for education

The last type of info graphics in terms of their use is in education. Educational institutions generally use infographics to create more memorable content for their students. Thus, students can easily obtain information without having to learn a complex material in their studies.

The point is, infographics can be useful whenever someone needs to communicate information quickly and easily. Well, that’s information about infographics, the uses of infographics and the types of infographics, as well as the reason why infographics are important to use for today.

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