As a Roblox player, you may wonder why a Chipotle restaurant suddenly appears in the game. About one month ago, Chipotle Mexican Grill announced that they were launching Chipotle Burrito Builder on Roblox that is inspired by Chipotle fans on social media. They’ve compared the complexities of rolling burritos to play a video game.
Of course, a new collaboration between Chipotle and Roblox really has a certain aim that may definitely benefit players. To know what the purpose of this new collaboration is, let’s dive into our post to find out more information about it.
What Does Chipotle Do on Roblox?
A new simulation experience called Chipotle Burritos Builder that was launched on Roblox allows the players to work virtually at Chipotle restaurant to earn in-game currency that they can use to buy the real burritos at Chipotle restaurant. In other words, Chipotle Burritos Builder challenges the players to roll burritos as an attempt to gain Burrito Bucks.
This new collaboration was starting on April 7 as National Burrito Day. Reportedly, the first 100,000 Roblox players who successfully roll a burrito earned enough Burrito Bucks. They can exchange the Burrito Bucks for an entrée code that can be used on the Chipotle app. Chipotle.ca2 or Chipotle.com.
Roblox’s new collaboration with Chipotle actually marks the first time a brand allows Roblox players to gain and exchange a Roblox in-experience currency for real-world items, in this case a burrito or other entrée from Chipotle.
Through Chipotle Burrito Builder on Roblox, it is expected that Chipotle will become the first national restaurant brand to deliver virtual food on Roblox. Moreover, Chipotle revealed that they were blending the metaverse and real-world elements of their brand to take the Chipotle fan experience to a whole new level.
Alongside the launch of Chipotle Burrito Builder, Chipotle was also introducing its second custom experience on Roblox and a modular world strategy on this platform. It is known that Chipotle also launched the Chipotle Boorito Maze in October 2021 on Roblox. With ‘90s themed, Chipotle Burrito Builder would pay homage to the Chipotle burrito which was born in 1993. The first location of the company is Denver, Colorado that opened that same year.
Of course, the surrounding area on metaverse is inspired by the layout of the original restaurant’s real neighborhood in Denver. With the launch of Chipotle Burrito Builder, Roblox players would have an opportunity to wear Chipotle ‘90s-inspired uniforms, while they are rolling burritos. The players will also have the chance to unlock a new virtual items inspired by ‘90s fashion such as a Chipotle Guacman, Chipotle Cheese Frosted Tips, Chipotle Foil Fanny Pack, Chipotle Spoon Shades, Chipotle Doodle Bandana, Chipotle Pepper Choker and Chipotle Pepper Tie Dye Shirt.
Chipotle would also launch the first-ever menu item that is inspired by Roblox. On April 1, 2022, it is known that Chipotle took surveys on players on Twitter to help build their collective go-to burrito order.
As a result, the Chipotle Burrito that features white rice, chicken, black beans, fresh tomato salsa, sour cream, tomatillo red-chili salsa, cheese, lettuce and guac will become the first real-world menu item that is created by the metaverse community for a national restaurant brand and Chipotle’s first pre-configured digital entrée which can only be accessed by Chipotle Rewards members in the United States.
For more information, this new menu was available on the Chipotle app and Chipolte.com starting April 7, 2022. Well, the guest in Canada could order the Chipotle Burrito Builder Burrito on the Chipotle.ca and Chipotle app.
What Do the Roblox Players Get on Chipotle Burrito Builder?
Through Chipotle Burrito Builder, Roblox players will gain the gift card available on the Chipotle Rewards Exchange. Sure, Chipotle will be the first restaurant brand that allows its members to exchange Rewards Points for a Roblox Gift Card.
More than 27 million Rewards members in the United States will have the chance to exchange 100 Rewards points for a $5 Roblox Digital Gift Card with a value of 400 Robux. There’s a total of 10,000 gift cards available through the Chipotle Rewards Exchange. It is known that Chipotle also gave away a total of one million Robux to fans on April 7 via its Twitter account.
For more information, Roblox fans can visit this link to join Chipotle Rewards and earn a free burrito at Chipotle restaurant.
Is Roblox’s New Collaboration with Chipotle Beneficial?
It’s no doubt that Roblox’s new collaboration with Chipotle seems to benefit fans outside of the virtual world. GameSpot reported that a new Chipotle Mexican Grill game is currently available on Roblox’s site in celebration of National Burrito Day.
A new game called Chipotle Burrito Builder actually allows the players to work virtually at Chipotle restaurant to earn Burrito Bucks. Interestingly, 100 ‘Burrito Bucks can be exchanged for a real burrito at Chipotle restaurants. The benefits of the game that the players will get include Chipotle merch for Roblox avatars.
However, the chance to gain real-life rewards for playing a Roblox game is interesting, particularly with talks of the contentious metaverse. In this case, Roblox seemed to encourage the metaverse experience through a variety of virtual worlds for a while. It allows anyone to develop experiences easily through the Roblox Studio, with millions of games to select from already.
Reportedly, the game creation community on the platform is now thriving and so is Roblox financially, even though previously Roblox was accused of exploiting young game developers by paying them in Robux that is hard to exchange for real money.
With the company’s revenue reaching the billion in 2021 and has more than 200 million registered players, it is not surprising if a lot of companies continuously collaborate with Roblox.
Unfortunately, many parents have reasonably been concerned over player interaction and frequent microtransaction in the past, since a majority of the Roblox users are under 18. Thanks to the age-verification system, it seems to encourage positive experience on the site now, including the chance to earn free burritos at Chipotle.
AUTHOR BIO
On my daily job, I am a software engineer, programmer & computer technician. My passion is assembling PC hardware, studying Operating System and all things related to computers technology. I also love to make short films for YouTube as a producer. More at about me…
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